preferred colours
Many studies have been carried out over the last 50-100 years to look at which colours people like and which they don’t like. Although there is variability between individuals (not everyone likes the...
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Many studies have been carried out over the last century or so on colour preferences. These generally reveal some quite remarkable consistencies. For example, although there are individual differences,...
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Koreans hate pink!
About six months ago I posted about popular car colours in Canada. Silver and grey were the most popular colours according to sales data with black not far behind. I think it would be a rather similar...
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Survey about colour
University of Leeds Campus I am very lucky to be working with Sea-hwa Won from South Korea who is here in Leeds for three years undertaking a PhD in colour design. Her PhD is about …. well, I can’t...
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Colour survey
I am currently carrying out some research using an on-line questionnaire about colour choices by consumers in product design. It would really help me a lot if you would take the survey. It only takes...
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AIC2014
As some of you may know, I was General Chair of AIC2013 this year. We had a great time in Newcastle and spent a week with over 600 delegates talking about colour. But time moves on and we are...
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MRes Colour Communication
We’re starting a new programme at Leeds University next September. It’s MRes Colour Communication. This is a one-year Masters programme by research but with a twist. There is a taught component in the...
View ArticleConsumer Colour Preferences
How does your personal colour preference affect the colour of the things that you buy? It is well known that people prefer some colours more than others. Personally, I much prefer red to blue. But I am...
View ArticleMRes Colour Communication
We’re starting a new programme at Leeds University next September. It’s MRes Colour Communication. This is a one-year Masters programme by research but with a twist. There is a taught component in the...
View ArticleConsumer Colour Preferences
How does your personal colour preference affect the colour of the things that you buy? It is well known that people prefer some colours more than others. Personally, I much prefer red to blue. But I am...
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